I've had this thought as well, and certainly there seems to be nothing preventing them from going down that road. Though at least with Shopify, it's theoretically easier to move your website to another platform/service or just roll your own.

I'd say that you're basically at their mercy with regards to the charging a percentage of revenue though. I mean, that's how all card processors work.

By default I trust Shopify more than Amazon, and in both instances your business is essentially succeeding 'at their pleasure' so to speak. So I thought on it for a minute.

I think the main difference comes down to individuals in the business and culture. I'd elaborate more but I'm not sure I want to write that much speculative crap on the internet this morning, and I should get something productive done with my day.

EDIT: Also just realized, that if you look at my spending habits, they 100% imply I trust Amazon more than Shopify.

Get worried when they start owning the customer relationship (or trying to). Already low-key happening in payments.

No Shopify does not. Amazon and Shopify are very different 1

1) https://stratechery.com/2019/shopify-and-the-power-of-platfo...