Not even the best PR company in the world could spin a donation to the TOR project as helping fight Covid-19.
Yes but as OP mentioned, if you’re about to cut employees, the PR might not be useful. Those companies getting into ventilators and switching production have lots of capital available.
Lot's of news along the lines of "Company XY is doing this to help fight COVID-19!", everybody wanting to manufacture ventilators was just the most visible peak of that.