I think he's thinking about local specialty retailers, which pretty much by definition cannot pivot into some online model. If you aren't deemed essential, you're likely going out of business as your market is eaten up by Amazon and Target/Walmart (which get to keep selling various non essentials since they're allowed to remain open, so they can sell groceries and drugs). Small local businesses will fail or take out crushing loans from the govt, and your mom+pop kitchen store is not more able to cope than Target with its well staffed IT dept, unbroken revenue stream, and deep pockets.