And frankly this is part of Apple's premium positioning. If your primary concern is comfort of the form factor, then you're not willing to sacrifice your comfort to signal that you're using Apple's [attainable-]luxury product, and if you're not willing to sacrifice for luxury you're probably not likely to pay for it in the first place. For now, they're happy to let those people go to the Android world. We'll see if that persists into this economic recession, or if they start to move more aggressively downmarket to boost their numbers. But it's a very valid strategy.