The negatives of consolidation aren’t relating to being in a pandemic situation but the before and after, normal times. Things such as reduced labor choices, killing cheaper products and your competitors that would supply them, etc. that’s what’s been bad about the consolidation. (See that great example about how Covidian killed the cheaper ventilator.)
If Starbucks survives and local stores close and all we have in 5 years are Starbucks everywhere why is that good? Why is it good that Starbucks benefits from the pandemic this way? Why isn’t it better if there is no behemoth Starbucks to crowd out those local stores, so that they end up being able to be reborn in the aftermath of this as more new local stores? Or why isn’t it better to just have lots of local stores and if them closing and having to reopen is a problem you point the $4 trillion fire hose at your small businesses instead of large businesses? Such as how some other countries have done by backstopping payroll and other things.
That is the wrong framing of my argument. Here is a better one:
It is inherently good that some companies survive rather than none. The ones most likely to survive are big, and Americans are increasingly reliant on big companies during the lockdown. Therefore we should be glad we didn't break up those big companies, and after the pandemic we should be more skeptical of calls to break them up.
Starbucks and United Airlines have been hit much harder than many small tech companies that have seen minimal impact.
Most Starbucks stores were ordered to close by the government, and the government has advised against (and in some cases banned) air travel. Of course those companies are suffering.
Furthermore, I'd argue that Starbucks is more likely to survive this than local cafe chains, and United is more likely to survive than regional discount airlines.
Smaller tech companies are already seeing the impact from the pandemic, and they will soon see more impact. Tech employees can work from home, so the companies are still producing things. However, most tech companies will have dramatic drops in revenue for the next few quarters and larger ones are more likely to be able to stick it out until the economy recovers.
High end/home toilet paper is in increased demand because people are using fewer public toilets which use the cheaper bulk toilet paper. Inversely, Starbucks voluntarily closed many stores because they served areas like collages that where going to be devoid of people.
So, while there is plenty of spin around both topics the reality is significantly different from how things things are being reported.
For example, most of the US population is currently under lockdown, most local businesses are closed, and households are dependent on delivery services for many products. A weak, broken-up set of former Amazon companies would have less capacity to provide such services, or even to survive.