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Re:Anatomy of long sales letter by jeremydavid on Tuesday March 01, 2011 @11:29AM (#2276028)
If you were in the market for a, lets say, refrigerator, and you were sent a detailed letter explaining why Brand X Refrigerators keep food fresh longer and save you money on electricity - would you really throw it away?
Re:Anatomy of long sales letter by blhack on Tuesday March 01, 2011 @11:41AM (#2276079)
If it looked like this, yes; I would assume it was lying to me, and I would throw it away.
Re:Anatomy of long sales letter by JeremyReeves on Wednesday March 02, 2011 @06:21AM (#2279193)
Jeremy - great point.

MOST people wouldn't throw it away if it was a good letter, and you would make a lot more sales.

The only people who would throw it away are those with very limited minds... who I wouldn't want as my customer anyway! ;)