Re:Anatomy of long sales letter
by netaustin on Tuesday March 01, 2011 @11:28AM
(#2276023)
I suspect that a "try now" button would be the death of most products traditionally advertised by a long sales letter.
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Yes, the much more deceptive "Money Back Guarantee*" is what is usually plugged in instead of "Try Now".
And it works because people are very reluctant to give up things they own, even if they don't find them useful.
Well in many cases the actual cost of the product was covered in the "Shipping & Processing Fee". To return the product the customer would have to pay the shipping back as well. Sometimes they say they'll pay shipping back, but they've probably accounted for this by making a higher initial shipping cost or making a it a pain in the butt to return or just by conveniently "going out of business" after a month or two.