It's hyped because it's small and good enough. Great to bring it to a friend to fix their headphones. I'm also planning to buy something like this as a secondary.

If you want some good primary iron, buy a Weller or a Hakko. They are widely available and have a good value/price ratio. Weller WS81 or Hakko FX-888D are both great starter irons. Most likely serve you for life if you don't need it to do any specialized thing.