The iOS and Mac markets are almost the same size?

Re:The iOS and Mac markets are almost the same size? by obarthelemy on Friday March 27, 2020 @05:51PM (#22707233)

Actually, when Apple launched the Airbuds, I computed that it was very likely the AirBuds would generate more profit for Apple than Mac hardware.

IIRC assuming 70% profit on the Airbuds and 30% on the Mac (because lots more R&D, lots more support, lots more warranty, lots more dev...), a 30% attach rate made the Airbuds more profitable.

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Re:The iOS and Mac markets are almost the same size? by mattl on Friday March 27, 2020 @10:45PM (#22708758)

# Air Bud

* Budget $3 million

* Box office $27,771,629

# Air Bud: Golden Receiver

* Budget $11 million

* Box office $10,224,116

Air Bud: World Pup, Air Bud: Seventh Inning Fetch and Air Bud: Spikes Back are direct-to-DVD movies, so we don't know about their box office performance, sadly.

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Re:The iOS and Mac markets are almost the same size? by ksec on Friday March 27, 2020 @06:52PM (#22707615)

Um, what has this got to do with this article?

Let's just assume AirPods did make 3x more Net profits than Mac.

AirPod ASP is roughly ~$169, Mac ASP is roughly ~$1300, AirPods would still need to sell roughly 2.6 times more for it to be more profitable than Mac. That is 46M to 50M AirPod per year.

Even the most optimistic estimate of AirPod sales fall far below that number.

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Re:The iOS and Mac markets are almost the same size? by jurmous on Friday March 27, 2020 @05:55PM (#22707260)

AirPods

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