Give people at-least some credit... :) It doesn't work like you think at all. We buy lots of high end equipment for our vaccine research/manufacturing, including PCR machines. Nobody in biotech opens up their wallet for high-ticket items based on a few words on a website. They have to actually demonstrate that it does what you want. We demand application notes, papers, data, industry references, the works. Before a purchase is made a URS document is prepared, then there is the FAT, the SAT, IQ/OQ/PQ validation and on and on..