And it even works on people who fully understand it and think they are above it
Give people at-least some credit... :) It doesn't work like you think at all. We buy lots of high end equipment for our vaccine research/manufacturing, including PCR machines. Nobody in biotech opens up their wallet for high-ticket items based on a few words on a website. They have to actually demonstrate that it does what you want. We demand application notes, papers, data, industry references, the works. Before a purchase is made a URS document is prepared, then there is the FAT, the SAT, IQ/OQ/PQ validation and on and on..
Re:Bosch develops rapid test for Covid-19
by gridlockd on Friday March 27, 2020 @04:46AM
(#22701275)
I'll refer you to what your sibling said:
"It even works on people who fully understand it and think they are above it."
> Nobody in biotech opens up their wallet for high-ticket items based on a few words on a website.
Sure, but that doesn't mean the wording has no effect.
Correct.
> They should've just written "10 tests per day per device".
Incorrect. Marketing BS works.