He doesn’t say cut more than you need. He says it will feel like more than is necessary but that’s the heart of the contradiction. You can cut most to same some or you can go out of business and then cut all. This is existential. Make the right decision and you survive to have a platform to build from and help your customers, employees, community, vendors, investors, former employees. Or you can hesitate, fail, and help no one. Do the right thing. It’s hard but it’s right.