SwipeGood (YC W11) Gives Its Start Fund Cash To Charity

Re:SwipeGood (YC W11) Gives Its Start Fund Cash To Charity by Jabbles on Sunday February 27, 2011 @02:15PM (#2268595)

I disagree. The article gives the distinct impression that this is a marketing strategy - a very noble one, but I don't see how you could equate this to "throwing it away", as a moment's calculation will tell you it will bring in ~15000 new users.

[ Parent | on HN ]

Re:SwipeGood (YC W11) Gives Its Start Fund Cash To Charity by reynolds on Sunday February 27, 2011 @02:20PM (#2268616)

You're right. After jumping the gun I realized they're not "giving it to charity", but rather using it to acquire users.

[ Parent | on HN ]

Re:SwipeGood (YC W11) Gives Its Start Fund Cash To Charity by Jabbles on Sunday February 27, 2011 @06:09PM (#2269282)

I feel inclined to disagree with you again... nothing personal, but I think I should point out that they are "giving it to charity", and using it to acquire users...

[ Parent | on HN ]

Re:SwipeGood (YC W11) Gives Its Start Fund Cash To Charity by reynolds on Sunday February 27, 2011 @09:24PM (#2269784)

It was just bad wording on my part. What I tried to say was that there's a difference between giving $150k to a charity outright and donating money on behalf of the users who refer more users.

[ Parent | on HN ]

Re:SwipeGood (YC W11) Gives Its Start Fund Cash To Charity by gridspy on Sunday February 27, 2011 @05:01PM (#2269119)

SwipeGood is hoping that many people will make the same mistake you made. It is a savvy business move that lines up very well with their business model of supporting charities.

[ Parent | on HN ]