Can you explain why this is? For me the exact opposite is true. I would absolutely rather see relevant information to the business I'm currently in displayed than something else.

In particular for bars and restaurants, this works really well to turn annoying commercials into a useful feed of info for customers.

TV in a bar is already an annoyance unless “the big game” is on. Interrupting an annoyance with an intrusion (“hey if you don’t buy these wings you’re practically losing money!”) just won’t engender good will.

I’m not implying this won’t work at all. But not in bars where it wouldn’t already be acceptable to have screens for gambling, OTB or whatever. Unless I am wrong, but I consider myself something of a bar aficionado.

From what we've heard, most people would rather see the happy hour promos than a toe fungus commercial while they eat, but I totally see where you're coming from.

We also let the bars play music instead of the commercial's audio which usually helps the atmosphere a lot.

But how many would rather see nothing at all? I bet you it’s most people.