Microsoft will make tons of money without spying on users and setting up "anonymous" profiles of peoples personal tastes, behavior, buying patterns, and other personal information. Google will make significantly less money if they don't spy on users. Its not about Google, its the domain itself. Advertising is a scummy business. Google brags about their advertising targeting capabilities, which simply cannot exist without spying on users. It beats me why anyone would think an advertising company would be pro-privacy. Their goal is to setup a toll booth on the internet by inserting themselves between the user and the content they want to actually get to. I'm waiting for Google to buy all the display companies and show a perma ad-box on the monitor itself. (haha.. I hope I didn't give t hem any ideas.. maybe I shouldn't even be making the joke.. :P )