I mean, imagine you have a 3 year contract with a supplier, and when you go to renew they get cagey and seem to be giving you the runaround. Later you find out that it's because they already signed a contract with one of your competitors that begins the day after your old contract expires.

We laugh about golf and Vegas visits, but it's really hard to stab someone in the back when you're used to looking them in the eye. If they're just some suit you meet once every three years? Fuck 'em.