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Re:New MacBook Air by hoorayimhelping on Wednesday March 18, 2020 @10:03AM (#22616736)
Ok. How should they communicate this?

"We've gone back to where we were three years ago after a mistake, sorry."

I don't understand what the issue is with Apple trying to sell their products. It sounds like people here are upset that marketing and sales exists, and that they use language to try to make their products seem impressive, and that consumers aren't rational when it comes to buying things.

Re:New MacBook Air by m0xte on Wednesday March 18, 2020 @10:33AM (#22617057)
To be fair the butterfly keyboard was pretty nice after you got used to it but unnforrtunattelyyyyy itt enndddeed iin fffaiiilurree foorrr moosst off usss. I batted mine back to the apple store after 3 weeks. Thank goodness it was the Christmas no questions asked period.
Re:New MacBook Air by apricot on Wednesday March 18, 2020 @05:09PM (#22621278)
> Ok. How should they communicate this? "We've gone back to where we were three years ago after a mistake, sorry."

Yes. We expect adults to own up to their mistakes, so why don't we hold corporations to the same standard and instead just accept corporate bullshit from them?

Re:New MacBook Air by rock_artist on Wednesday March 18, 2020 @10:16AM (#22616868)
4 years but who's counting.

Sent from my MBP 13" 2018 with sticky spacebar.

Re:New MacBook Air by ksec on Wednesday March 18, 2020 @09:22PM (#22623375)
In the old days Steve would owe up to their mistakes, or at least put forward with a statement, or talk about it in conference.

New Apple doesn't act. Refuse to listen. Even with the Repair programme they still act as if it was not their fault.

Re:New MacBook Air by catalogia on Wednesday March 18, 2020 @10:40AM (#22617123)
> "We've gone back to where we were three years ago after a mistake, sorry."

That would be refreshing, I'd respect that.

Re:New MacBook Air by harumph on Wednesday March 18, 2020 @11:23AM (#22617618)
> "We've gone back to where we were three years ago after a mistake, sorry."

Yep this is the right move, and as someone else says, this would be worthy of respect.

I think we've all just about had it with corporate bullshit -- and to be sure that says more about this moment in time than anything else.

Apple is consistently guilty of blowing smoke up our collective asses. It would be nice if they could give it a rest and simply be honest. But here we are.

Re:New MacBook Air by mkagenius on Wednesday March 18, 2020 @10:12AM (#22616826)
Coz, it's a lie, half truths are lie essentially, I agree its a sales tactic but nonetheless it's a lie.
Re:New MacBook Air by pwinnski on Wednesday March 18, 2020 @10:17AM (#22616883)
Which part of those two sentences is a lie?

"The refined scissor mechanism with 1 mm of travel delivers a responsive, comfortable, and quiet typing experience."

Is any of that false? How do we know?

Re:New MacBook Air by squiggleblaz on Wednesday March 18, 2020 @11:15AM (#22617525)
"Half truths are lies". The pp is saying they're lying because they didn't admit fault. What's wrong with a company trying to sell a product by outright honestly saying "yeah, we tried to balance usability and thinness, and we went too far, we heard your complaints, and we've gone back and refined our old designs". I mean, they can tell the truth the whole truth and nothing but the truth in an even more markety way if direct honesty is too much.
Re:New MacBook Air by pwinnski on Wednesday March 18, 2020 @03:40PM (#22620429)
This seems like nonsense. Must they admit fault in every communication for the next three years? Must they use specific words while admitting fault?

There's nothing wrong with a company saying "we screwed up." Which Apple has done already. There'a also nothing wrong with a company saying, "This keyboard is great," if it is in fact great.

Re:New MacBook Air by foldr on Wednesday March 18, 2020 @01:33PM (#22619117)
>The pp is saying they're lying because they didn't admit fault.

They pretty clearly admitted fault when they offered free out of warranty repairs for keyboard issues.