Second your examples of gates and musk are actually examples of the general failure of governments and markets to use existing technologies. Nuclear power, Hydro electric, ocean power, traditional solar ; all of these are existing technologies that dont need innovation what they need is the economic and social Will to construct. Musks EVs ; very expensive direct replacements for existing vehicles to me indicates something very wrong in the approach to solving climate change.
The problem is one of Coordination. The sclerosis of western society and our focus on individual incentive prevents anything but the most marginal of improvements.
A great example can be seen here in Ontario. Here the government subsidized private individuals to put up their own solar on their homes. Electric prices soared. The result is basically a wealth transfer from poor to rich with very little gained. Again there is some similarity here to the Tesla EV. Not that solar makes much sense in Canada but i am sure the government could have done much better to have run this project itself.
I don't disagree. It's in part a framing issue. For decades the message has been "you should feel guilty for wanting things, and to save the world everyone needs to de-industrialize and return to the lifestyle of a medieval peasant." (I'm exaggerating just a little bit, but not much.)
The mainstream response has been similar to how people respond to other moral shaming campaigns: pretend to play along and engage in a lot of token signaling gestures (like banning plastic straws or recycled disposable cups) but otherwise ignore it. Actual behavior does not change, but you get this gloss of fake ineffective feel-good junk.
The developing world's response has been a bit more pointed: "fuck you, we're poor." They're not going to listen to a bunch of rich westerners tell them they need to stay poor to save the planet.
One of the major reasons we've failed at tackling climate change to date is that we've been treating it as a political, economic, or ultimately moral problem and trying to solve it by moralizing.
I call this approach "abstinence based environmentalism," making a direct analogy to abstinence based sex-ed. It works about as well. Trying to shame people into using less energy or pursuing less economic activity is going to be about as successful as shaming teens into not having sex.
If we try to push abstinence based environmentalism really really hard by legislating it and trying to force people to down-size, we'll get a populist counter-reaction and we'll see the election of explicitly anti-environmentalist candidates. That's worse than nothing. That's going backward. We've already seen some of this.
We've been approaching environmental problems as moral and political issues for decades and what do we have to show for it?
https://www.sciencealert.com/images/2019-05/processed/017-ca...
Total, absolute failure.
To stop CO2 and methane emissions, replace fossil fuels. To stop STDs and unwanted pregnancies, give teens contraceptive pills and rubbers.