There was a video of a doctor breaking down the biochemistry of it that got posted here the last time Chloroquine came up, which I can't find just now.
If it were only just as easy as taking zinc pills... I take vitamins daily already just to be safe (there's far more than coronaviruses floating around). I just don't expect them to be enough to prevent something as serious as COVID-19. There's a reason Chloroquine is being studied and not zinc by itself and is 100x more expensive to buy on the internet than zinc supplements, even before it became a meme. It's just not that simple.
That hasn't stopped naturopathy from spreading before though.
Given that the common cold without any treatment typically lasts around 5 days or so, it might point to some efficacy of the treatment.
I bought some cinchona bark (cut, but is powdery) and they have a recipe on the bag but no specification of strength or how much to drink.
Also: Gargling a zinc/water solution has an astringent effect and removes the bacterial film in your throat, which seems to help in the initial phase of an infection.