You're absolutely right. We have been mostly focused on the technology side and have been trying to move fast and learn from our users. I agree we need to invest more in providing more details especially on our website. Appreciate your feedback.

Re your point about user data, we are not planning on monetizing on users data--we currently only store 10-second clips corresponding to the alerts for each users events of interest (not even every detected motion) when they happen so the users can view later.