Global market share is not relevant. Target group(s) of the industry the application will be developed for and market share of iOS users amongst them is.

In English, unless you are developing apps for poor developing countries, you have to consider iOS users and often the iOS is the lead platform.

Couple of years ago I was developing app for well known Fortune 500 consumer brand in China and while iOS market share was about 15%, amount of iOS users for our apps were about 33% (1/3). When it came to customers actually using money iOS marketshare was somewhere around 40-50%.

Do you develop apps targeted at China, India, etc? Once you ignore developing countries, the market share of iOS grows a lot higher. If you target North America for instance, you’re close to 50%

Yeah, up to 28% in Europe, our main market.