Magic Leap trying to sell for $10B

Re:Magic Leap trying to sell for $10B by janoc on Thursday March 12, 2020 @10:26AM (#22557183)

Well, good luck for them. The problem is that unless they manage to pull some incredible technological feat, it won't really happen.

Physics is a bitch, there are some real reasons why you can't make AR glasses thin and sexy like sunshades and costing sub $1000 to boot.

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Re:Magic Leap trying to sell for $10B by AndrewKemendo on Thursday March 12, 2020 @11:46AM (#22558029)

I just bought a $1000 iPhone. It's not even the most advanced model either.

I'm certain Apple could make an AR (ish) headset that is amazing for $2k

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Re:Magic Leap trying to sell for $10B by janoc on Friday March 13, 2020 @01:38PM (#22569186)

A phone is a commodity with little technological known-how required to pull off today.

iPhone sells for $1000 because people will pay so much for it but that doesn't mean that the technology in it costs so much.

However, when a single diffraction waveguide (the piece of glass that forms the display of devices like a Hololens or Magic Leap) which is the only known way how to make a flat-ish display (otherwise you need bulky mirrors or prisms) costs hundreds of dollars (and you need 3 per eye minimum, one for each color), then it is hard to see how Apple would pull that off. And that's only a display.

At least if we are talking a proper AR device, not a personal HUD/"smartglasses" like the Google Glass.

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