Magic Leap trying to sell for $10B

Re:Magic Leap trying to sell for $10B by ethagknight on Thursday March 12, 2020 @09:21AM (#22556497)

One good reason- Because when Apple solves the equation, everyone else tends to fall in line. Microsoft gets props for having the product out for sure, but Apple is searching for the magic recipe to sell 10 million. Every quarter.

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Re:Magic Leap trying to sell for $10B by janoc on Thursday March 12, 2020 @10:26AM (#22557183)

Well, good luck for them. The problem is that unless they manage to pull some incredible technological feat, it won't really happen.

Physics is a bitch, there are some real reasons why you can't make AR glasses thin and sexy like sunshades and costing sub $1000 to boot.

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Re:Magic Leap trying to sell for $10B by AndrewKemendo on Thursday March 12, 2020 @11:46AM (#22558029)

I just bought a $1000 iPhone. It's not even the most advanced model either.

I'm certain Apple could make an AR (ish) headset that is amazing for $2k

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Re:Magic Leap trying to sell for $10B by janoc on Friday March 13, 2020 @01:38PM (#22569186)

A phone is a commodity with little technological known-how required to pull off today.

iPhone sells for $1000 because people will pay so much for it but that doesn't mean that the technology in it costs so much.

However, when a single diffraction waveguide (the piece of glass that forms the display of devices like a Hololens or Magic Leap) which is the only known way how to make a flat-ish display (otherwise you need bulky mirrors or prisms) costs hundreds of dollars (and you need 3 per eye minimum, one for each color), then it is hard to see how Apple would pull that off. And that's only a display.

At least if we are talking a proper AR device, not a personal HUD/"smartglasses" like the Google Glass.

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