(Also worth reading: Tim Shepard's Ph.D. dissertation from 1995 (http://groups.csail.mit.edu/ana/Publications/PubPDFs/Timothy...), which predates a lot of the "information theory" interest in this subject.)
This is all pretty theoretical though, for a small number of nodes like up to 100 it should work pretty well like in the OP application.
Using the family radios (often $30 ish) on hiking trails, parks, amusement parks, etc. I usually hear minimal chatter, just things like "Anyone seen Bob?", "meet at lift #4", "Lunch in 30m?", "Linda stopped to retie her shoes", etc.
Check out js8call if you want to see how to handle 100s of people with very little bandwidth. Sure it's designed for ham radio frequencies and covers 1000s of miles instead of 1000s of feet, but still man portable
A phone, bluetooth sound card, a HF transceiver, and an antenna is all you need. Generally hams are proud when they get better than 1000 miles per watt.
Lora is quite a slow bitrate protocol (but it has _great_ range and super low power needs). So we are focusing on our smaller use-case at first (in the interest of speed of development and stability for users)
So depending whether you want broadcast or point to point, or in between, performance is dominated by "pinch points" which is such an obvious term that I wont describe it.
This means that a groups situation in this context could be dramatically improved by a unit or two in a balloon or drone above the group or similar.
I suspect in practice when deployed and medium sized groups use these that a "signals master" or two will have primary responsibiliy to maintain such nodes to keep effective comms up and might use kites, balloons, drones, terrain, whatever and a particular set of skills and equipment would develop.
Also, if any given unit can impose a "cost" relative to business, amount of battery used etc then self levelling and incentive to be terser with messaging can occur. Lets face it, when you are down to 3 bits a second the use of emoticons will drop off pretty quickly.