They have noble goals, but the approach is wrong in a lot of cases. Many of the people have the same toxic personalities that they rail against so loudly.
From other comments, you seem to be drawing a distinction between "social pressure" and "individual choices". Can you explain when one becomes the other?
If one shopkeeper won't serve you, they're exercising their own rights and you can take your business elsewhere. But if every shopkeeper won't serve you, you're probably being discriminated against. I don't presume to draw the line precisely, but we recognise the difference.
If the mob is acting to achieve an ends I perceive as righteous, I might never see the mob for what they really are.
I've found many people do even less well than I do, at this.
Are you perchance saying that you "cancelled" the cancel culture movement based on a single interaction you didn't enjoy?