Re:The Warby Parker clones are imploding
by jrochkind1 on Tuesday March 10, 2020 @09:26AM
(#22535226)
Plenty of companies selling a good product cheap fail though. As the OP mentions, one reason is that customer acquisition can be really expensive regardless.
(A theory certainly could be that customer acquisiton was cheaper when Warby Parker was started and there were fewer direct to consumer businesses, it was more novel).
If the difference between companies that succeeded and failed was just "do they have a good product at a good price" there wouldn't be much to write about!
(A theory certainly could be that customer acquisiton was cheaper when Warby Parker was started and there were fewer direct to consumer businesses, it was more novel).
If the difference between companies that succeeded and failed was just "do they have a good product at a good price" there wouldn't be much to write about!