As an ex-googler, Google was mostly nice and virtuous till Larry/Sergey/Eric were at helm. Things started changing when Ruth joined Alphabet, there was deeper focus on investor returns etc. Soon after that CEO role was transferred to Sundar.

However, I have to qualify this by saying that I didn't ever work in Ads. And this is a common day-to-day googler's view who didn't know anything that went on in the executive land (e.x. Andy Rubin)