I would be a lot of money that you touch your face dozens - if not hundreds of times - a day, just like everyone else. It's a normal human reaction to multiple stimuli. There's a video spreading on reddit right now of the talking heads regurgitating the same advice you're giving now, they usually last about a few seconds after telling others not to, before touch their face.

And? It’s the best we can do, so keeping it in mind might help reduce the frequency.