At the moment because of the misinformation people wearing masks are being mocked and chided in public and its really unhelpful. Especially since there are immune compromised individuals and individuals with other conditions that really need to take every precaution they can, including that 10% reduction a surgical mask may give them.
When you exhale it is more wet and the moisture causes the barrier to catch more of the airborne particles. The barrier also catches any more-solid material that would otherwise land elsewhere, providing a mechanism for the particle to spread.
This means the net gain for wearing them to keep from catching the disease is relatively small compared to the gain by wearing them to prevent the spread if you may have been exposed.
It may primarily be about preventing spread from those infected, but that's still super helpful.
Logically, I might extend it to everyone wearing masks would considerably reduce the spread of exhaled contagions. This might first be encouraged in high population density areas, like parts of Asia, and first need to be integrated with fashion[0] to have any chance of broad success. I suspect it will never be a preference everywhere barring some sort of serious consequence (like death) for not wearing the mask.
In this situation, I think the most important thing is to know that normally available or homemade masks are helpful for presenting the spread of the disease. The more expensive masks are better but in this instance, not better in a meaningful way for the average person. The current supplies should be saved for those at-higher-risk populations like medical staff.
[0]: https://www.pinterest.ca/charmed4evr/fashionable-surgical-fa...