He is a PR consultant, what would you expect him to sell?
PR conultant's way of doing things:
Spend the budget.
If project was a win, claim own success.
If the project was a failure, blame a business, never show results.
Re:Post YC Depression
by speedplane on Wednesday March 04, 2020 @04:47AM
(#22482414)
> PR conultant's way of doing things: Spend the budget. If project was a win, claim own success. If the project was a failure, blame a business, never show results.
Close but I don't think this is quite right ... "PR conultant's way of doing things: [Find and convince the client on your abilities.] Spend the budget. If project was a win, [convince your client that it was your] own success. If the project was a failure, [convince the client that it was their] business, [always] show results."
Gary Vee's main resume star is that he has become successful and well known. He has become more of a celebrity than an oracle, and many of his side-companies have not done well. Still, his main points that the internet has changed the way of doing business and you need to utilize social media to be successful are sound.