The proximate cause for that line might be farming techniques poorly adapted to the prairie ecosystem which caused a massive ecological collapse.
The cities that did evolve in the West were based on different resources: ports around the ocean, mining, oil, railroad stops etc.
If you look at a population density map, it looks quite similar: http://dafi1637.blogspot.com/2017/10/united-states-populatio...
I think that explains the immediate effect. You can of course then wonder why the population is distributed that way, but I feel I've done enough here :)
That's the I-35 corridor. An interstate highway running north/south all the way from Mexico to Canada. It was probably the most hyped/utilized part of NAFTA. I live in Dallas where I-35 runs through (actually splits in Waco to cover both Dallas and Ft. Worth, reconnecting north around Denton). I grew up in a small city south of Dallas, and remember all of the highway construction that got spurred by NAFTA. That area (Ellis county) also had a construction boon due to the Super Conduction Super Collider.
To the east, it is mostly bright areas with islands of dark. To the west, it is mostly dark areas with islands of bright.
If you look at a regular map, nothing really stands out to explain the difference. It is not like there is, say, a mountain range or difficult to cross river or something running down the boundary that made travel or settlement westward much more difficult at that point.
So why did patterns change there?
I asked about this once before, and received a few answers. I'm not sure if any of them are the actual explanation or not, though [1].
[1] https://news.ycombinator.com/item?id=12345439