In my final year of university during the late 90s, we'd have different companies come in to do presentations on what they do and why we should work for them. Microsoft did a two hour presentation on how great of a place Microsoft is to work at. About a month later Sun came in and did a two hour presentation on how much Microsoft sucks and how stupid you'd have to be to go work there. We learned almost nothing about Sun from their presentation. After that I really started noticing just how much Sun allowed their business decisions to be guided by antagonizing Microsoft rather than providing products and services to their customers. I wasn't surprised at all by their eventual failure.