> Really a shame that Amazon does not seem to care much about this, maybe a chance for the smaller shops to take back some lost business though. I find that I buy more in smaller e-commerce shops, because I find they're much less affected by the review fraud and often ship things just as fast as Amazon.

And this will effectively be Amazon's undoing. Given how much central power and authority they control over global retail, this is a good thing. Competition is good for the consumer.