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Re:If Libya Shuts Down the Internet, What Happens To .ly Dom... by timerickson on Friday February 18, 2011 @09:07PM (#2238121)
It's more than a gimmick. A recognizable and memorable URL has proven to be extremely beneficial to new startups. Memorable .com addresses are becoming endangered, or very very expensive.
Re:If Libya Shuts Down the Internet, What Happens To .ly Dom... by burgerbrain on Friday February 18, 2011 @09:39PM (#2238180)
To this day I have to doublecheck myself on where the '.'s are places in "del.icio.us" (in fact, it abandoning this URL some time ago). Now, "amazon.com"? Absolutely no worries there.