It’s frustrating that the main advantage of paying a lot for a course, is having some proper time to do it.
For instance, I bought a course on mixing vocals in Ableton. I've watched dozens of YouTube videos on this topic and know enough, but none of my learning has been in a structured fashion. The Udemy course compiled all these lessons in a way that's better paced and structured.
Given that it was less than $10 compared to the hundreds of dollars higher-tier courses charge, I find it good enough value.
Seems to me they're increasingly targeting businesses, with their Udemy for Business offering that is a subscription service. I have a course published there and currently get about half of the revenue from the Udemy for Business share.
The TechCrunch article also mentions this: "It also has, in more recent years, expanded to enterprise services, where Udemy works with companies like Adidas, General Mills, Toyota, Wipro, Pinterest and Lyft and others — 5,000 in all — to develop and administer subscription-based professional development courses."
I say this because it's helped me do both of these things. When MongoDB came out and I was looking to start a new personal project that looked like it could benefit from a nosql db, I bought a cheap course and was able to quickly see that boring old MySQL was more suitable. There was also the time when I needed to get back into Android development after a couple of years of doing only iOS and back-end work. For $10 I was able to quickly get up to speed on what had changed and identify what I needed to do deeper reading on.
All that said, I have trouble seeing how they will be able to make this investment worthwhile for their backers in the long-run.
If people unsure about their path can get a taste for 20 bucks, then that's a pretty great deal!
They mostly target lower income internet natives, who have heard of coding, not enough to do anything dangerous but certainly enough to long for the good money and great perks.
You are not really committed to switching up your life, but a "premium product" at 90% off down to 20$, how could you not give it a try? It's an affordable dream and makes for an easy sale.