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Re:Bloomberg bankrolls a social-media army by derivagral on Wednesday February 19, 2020 @01:55PM (#22368744)
FTC, for a start. Political ads have more scrutiny as well, though I don't know the details.

https://www.ftc.gov/news-events/press-releases/2019/11/ftc-r...

Re:Bloomberg bankrolls a social-media army by werber on Wednesday February 19, 2020 @02:25PM (#22369057)
This is way more stringent than I realized (especially the buried in hashtags part) although the example at the end of doing #BrandNamePartner seems like it could be used disingenuously, like would #TeamMike satisfy the FTC requirements?