Re:Why Most Facebook Marketing Doesn't Work
by gcv on Friday February 18, 2011 @12:48PM
(#2236427)
The second page of the article claims that asking for extended permissions on a Facebook application results in significant drop-off. The article doesn't cite any data, and this contradicts my impression that users blindly click through any and all dialog boxes. Wonder which is true.
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Re:Why Most Facebook Marketing Doesn't Work
by kalendae on Friday February 18, 2011 @01:00PM
(#2236476)
I am curious about this as well, especially since when working on a facebook photo app we did A/B testing of the difference between asking for just the basic permission and asking for a page of permissions (publishing, photos, offline, email etc) and we saw no difference and no drop off. this was a delayed permissions grant as in people can browse the app without granting any permissions and permissions were only requested when they needed to goto the next step so to speak.
Re:Why Most Facebook Marketing Doesn't Work
by carlygeehr on Friday February 18, 2011 @02:19PM
(#2236812)
I, too, am curious how they've come to that conclusion. I would think it makes a difference what the app is asking of you. Asking for a "like" is certainly much less invasive than asking for access to your friends, photos, personal info, refrigerator, etc... In a split second, the longer/deeper that list is, I'd think the less likely someone would be to click "OK".