> Most popular music doesn't deliver a coherent message or emotional impact.

It does via the Forer Effect. The goal is to make generic statements and tell the listener that you’re talking about them (or someone just like them). Listeners then subconsciously fill in the blanks and create the most relatable impactful art imaginable.

That’s why beauty is in the eye of the beholder. You need the audience to impart the meaning ;)

https://en.wikipedia.org/wiki/Barnum_effect

You don't need interpretable language for emotional impact or even narrative. Have you ever felt moved by a song in a language you don't know a word of, or a purely instrumental song? The same's true of paintings, movies without dialogue, etc.

Mumble rap is a totally legitimate art form. I just tend to not be a huge fan of most of the song structures and compositions, personally.

It may be art, but being art doesn't make it deep or emotionally impactful. Even the people who like mumble rap often say they just care about the beat, not the vocals.

That, to me, means it could probably be generated by an AI. And I'd say the same of any genre for which repetition matters more than lyricism or storytelling. I could see a machine coming up with Lil Pump's Gucci Gang[0] much more easily than Wu Tang's Triumph[1].

[0]https://www.youtube.com/watch?v=4LfJnj66HVQ

[1]https://youtu.be/cPRKsKwEdUQ?t=51

Seems like this is more of an uncomfortable vendetta backed by preference instead of any examples, logic, or facts.