You go where consumers are. I mean there are plenty of businesses that don't have their own web page, but do have a facebook page. Not only is it free, but it is easier to set up. Plus you know that is where all your consumers spend all their time. So if I were a small podcast and knew I could reach the most audience on Spotify that is where I would be.
Re:Will Spotify Ruin Podcasting?
by scarface74 on Monday February 10, 2020 @09:46AM
(#22289506)
Spotify only has about 10% of consumers and now if you go exclusively to Spotify, you aren’t reachable by the most popular podcast apps.
Would you take your website off the web and host your content exclusively as a Facebook page?