Unless Apple's AR play succeeds, they're going to be left in the dust by Chinese offerings with better functionality at half the price.
Cook has had the better part of the decade to come up with something new, and has failed to deliver anything except incremental minor updates which are increasingly convergent on competitor offerings. There is clearly no vision.
“Minor updates”. You have to be joking.
There are headphones with better spec than airpods at half the price available right now. They're not locked to any ecosystem. Apple has no idea how to continue competing in the envelope of modern hardware because competitors either beat them or match them on every move but without the premium.
Save my comment. Check back in a year. It'll be a good lesson.
The definition of meaningfully competitive is growth, revenue, and market share. You're implying they're not competitive, which implies you think they're not making money. By what metric are they not competitive?
> There are headphones with better spec than airpods at half the price available right now. They're not locked to any ecosystem. Apple has no idea how to continue competing in the envelope of modern hardware because competitors either beat them or match them on every move but without the premium.
This claim has always been made, for 35 years, and has always been true of all Apple hardware. Yet they compete and make a lot of money. What you're demonstrating is you don't understand what Apple is making or why people buy their products. What you're demonstrating is that better spec cheaper hardware isn't enough to beat the competition.
This is just another take on the tired argument that Apple is only successful because of a core group of fanboys/girls who will buy anything just because it’s Apple, despite Apple’s customer base being an order of magnitude greater today than it was back then.