However, if the iPhone came out in 1997 when websites were mostly static html pages, provided the browser could wrap text, it would be an excellent experience. An iPhone's screen is about the size of a few paragraphs from a newspaper column; it's not tiny, in fact its perfectly sized for ergonomic reading. The most praised reading apps on mobile these days are just a plain background and a block of text consuming the whole screen, with the rest of the ui getting out of your way.