Exactly. That's why I'm adding lots of features a default WP install won't have. I should probably also support export/import from WP...
I also plan to write a WP plugin.
Edit - yes the 1:1 reaching out will happen soon. I suck at sales, and it's super hard not to just focus on writing code. But I will do it!
You need to think about the value proposition of why someone wants to PAY for a commenting system. It may not always be "I hate ads". I would say find people who run blogs with comments and start talking to them.