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Re:Illinois governor signs law capping insulin costs at $100... by fortran77 on Wednesday January 29, 2020 @11:57AM (#22182769)
When television cigarette advertising was banned (in the US) profits and stock prices went up! [1] Since all the cigarette companies were in an even playing field, they saved a lot of money by not having to advertise.

I think it may be a win-win if the U.S. prohibited television medical advertising.

[1] https://economicdynamics.org/meetpapers/2011/paper_868.pdf

Re:Illinois governor signs law capping insulin costs at $100... by joyeuse6701 on Wednesday January 29, 2020 @01:29PM (#22184099)
Another aspect of the story is the support by tobacco companies for this because it removed the obligation to air anti-tobacco messaging by law[1].

[1]https://truthinitiative.org/research-resources/tobacco-indus...

Re:Illinois governor signs law capping insulin costs at $100... by UnFleshedOne on Wednesday January 29, 2020 @12:31PM (#22183275)
Let us not stop at medical advertising...
Re:Illinois governor signs law capping insulin costs at $100... by vonmoltke on Wednesday January 29, 2020 @12:28PM (#22183234)
The vast majority of tobacco marketing was to the consumer. That isn't the case for prescription drugs, so the two situations are not comparable.