Yeah I agree advertisers would rather have their ads next to quality content. Publishers don't always have the same incentives while it's easy to fill lots of inventory with at lower prices but make up for it in volume. A fine dining restaurant might make more money per diner than a McDonald's, but your average McDonald's probably makes way more money.

If something benefits McDonalds AND the fine dining places I enjoy, that's fine with me.

I don't have a problem with bad content out there, so long as there's a ton of really good content. For the great publications I read, I want them to be successful businesses so they can expand. A better ad market, or even a return to how it was before the dominance of FB/Google, would enable them to do that in a way that relying mostly on subscriptions hasn't.