They're a "me too!" company that pretends they are the leader in all the projects that others are doing, and merely offer a service/product to tick a box next to their competitors.

The only case where this isn't true is Search (but getting worse), AdWords, and YouTube. But everything else is not uniquely Google (eg. Drive, GMail, phones, Android, Chromebooks).

Then they may or may not abandon the project based on the uptake, leaving the adopters high and dry. I personally would not risk buying anything from them based on their proven approach to product launches.