Especially since the Switch eShop was pretty slow at launch. Not to mention a certain other Nintendo product that ends with U.

I think a company with Google's resources would have hired people with the necessary experience to run the project.

They're a "me too!" company that pretends they are the leader in all the projects that others are doing, and merely offer a service/product to tick a box next to their competitors.

The only case where this isn't true is Search (but getting worse), AdWords, and YouTube. But everything else is not uniquely Google (eg. Drive, GMail, phones, Android, Chromebooks).

Then they may or may not abandon the project based on the uptake, leaving the adopters high and dry. I personally would not risk buying anything from them based on their proven approach to product launches.

Not necessarily, because: They can already see what the other major platforms in this space are doing, and learn from it. They are already a large company that has other income with which to support this service through its initial growth. They can hire/poach people from these existing companies to help give them a kick start.

I know just saying it makes it sound easy, but responsible executives and teams should be capable of doing better.