Re:State of Independent SaaS [pdf]
by kareemm on Sunday January 26, 2020 @09:46AM
(#22152286)
> 6. Most founders don't know their website visitor to trial conversion rates
This is surprisingly difficult to solve in 2020. The biggest issue is (in Google Analytics) how to separate traffic that could potentially sign up for a trial vs. traffic from people who’ve already signed up.
Here’s one way to do it:
1. When someone logs in set a cookie
2. If they visit your homepage later check for cookie
3. If cookie exists put them in a segment called eg “existing users”
4. Create visit to trial report in GA for traffic where users aren’t in “existing users” segment
But it seems like this should be simpler.
If there are other approaches that work I’d love to hear them!
This is surprisingly difficult to solve in 2020. The biggest issue is (in Google Analytics) how to separate traffic that could potentially sign up for a trial vs. traffic from people who’ve already signed up.
Here’s one way to do it:
1. When someone logs in set a cookie
2. If they visit your homepage later check for cookie
3. If cookie exists put them in a segment called eg “existing users”
4. Create visit to trial report in GA for traffic where users aren’t in “existing users” segment
But it seems like this should be simpler.
If there are other approaches that work I’d love to hear them!