Everything comes down to two points, I think, the first, that the new generations have a hard time entering and succeeding in mature social networks, there they feel alienated, therefore, any new place is more attractive. Second, because new places offer the feeling of belonging that those places where the effect of popularity is impossible to achieve.

TikTok and Musical.ly achieved their base of very young people who now all at 17-23 years old already feel that it is their default social network. Snapchat, Twitter, Facebook and Instagram are in a downward spiral because the new generations will only join TikTok as the big celebrities will go where their potential audience is.