TikTok is the fastest growing social media platform according to App Annie. Its monthly active user base is now estimated to be 625m, up from 500m. The stats show an 85% year-on-year increase, compared to Facebook's 8% YoY growth.

Regarding app usage and downloads:

- 2X Better User Retention

- No. 3 most downloaded app in Google Play ahead of Facebook and Instagram

- Most download app in Apple store for 5 quarters

- Growing 1000% YOY