* Company creates thing people like you want to buy.
* Company knows if you know about the thing, you will want to buy it.
* Company knows you don't know whether a thing like their thing even exists, so you have no reason to search hard for it.
* Company upfronts the money to defray your search costs, knowing it will be paid back when you buy the thing. This is called advertising.
I am constantly learning about things I would have enjoyed if I had known about them. It is damn hard to make people aware even that you are giving away free lunch. Advertising breaks down that needless ignorance.
GoDaddy and NordVPN, for examples, are garbage products with highly effective advertising. Seeing ads for these products actively harms people, because it prevents them from finding better products like Gandi or PIA.
Might be fine for your use case, I donno.